Experts in pet treats & toys

We are a fast-growing premium pet treats and toys business focused on providing our customers with products that excite them and their pets

Find out more

Our Brands

Here at Armitage Pet Care we cater for pets of all shapes and sizes. We know just how important pets are, so we want to spoil them just like we do our own!

Our Values

We strive to be the best team in pet, and our core values reflect this.

  • Flexibility

    I will adapt in order to meet the needs of my customer to get the best results.

  • Integrity

    I’ll always do what’s right in my job, respecting others and trusting that they will do the same.

  • Responsibility

    I take ownership and pride in my job because it’s mine and I’m the best person to do it.

  • Succeeding as a Team

    I’m an important part of my colleagues and businesses success.

C.1775
Samuel Fox Armitage

Foundations of the company laid down by Samuel Fox Armitage.

C.1800’s
Victoria Stores

Nottingham’s Victoria Stores opens as a retail and grocery store supplying tea, coffee, cocoa, fruits, spices, chocolate, biscuits and many other provisions.

C.1901
Chicken Feed

Production of chicken feed commences.

C.1925
Armitage Mill Opens

Armitage Brothers moves to Colwick Industrial Estate, Nottingham - which is still the site of Armitage's Head Office today.